We're HiringChennai
Senior Digital Marketing Executive
Digikas India Private Limited
About Us
Two organizations, one mission
AJ Skill Development Academy
A leading Salesforce training and career transformation organization, mentoring learners across countries since 2018 and enabling hundreds of careers in the Salesforce ecosystem.
Leadership
About our Founder & CEO
AR
Ashok Raj
Salesforce & Zoho CRM Consultant · Trainer · Entrepreneur
12+ years in CRM consulting, enterprise solutions, training and digital transformation. Founded AJSD Academy in 2018 to create better career opportunities for aspiring professionals.
LinkedIn →Compensation
What you'll earn
Based on your experience
Gross / Month
5–30%
Annual Hike
₹24,000
Retention Bonus*
*Paid on completion of 2 years 3 months of continuous service. Final salary depends on experience, skill set, industry exposure and interview performance. Statutory deductions apply as per government regulations.
- Annual performance bonus
- Saturday & Sunday off
- Public holiday leaves
- Monthly 4 hours permission
- 1 Casual + 1 Sick leave / month
- Loan eligibility after 1 year
- Appraisal cycle: April – March
- 10 months min. service for appraisal eligibility
The Role
Key Responsibilities
01Social Media Management
- Manage and maintain social media accounts for AJSD and Digikas
- Handle LinkedIn, Instagram, YouTube, WhatsApp, and other platforms
- Schedule and publish posts according to content calendars
- Ensure consistent brand messaging
- Monitor engagement, reach, and audience growth
- Improve social media presence and brand visibility
02Content Strategy & Calendar Management
- Prepare monthly and weekly content calendars
- Plan campaigns, awareness posts, event promotions, and educational content
- Coordinate with internal teams for content requirements
- Maintain content consistency across both brands
- Align marketing activities with business goals
03Content Creation & Copywriting
- Create social media captions, blogs, articles, and promotional content
- Develop case studies, success stories, and company updates
- Write compelling marketing messages and campaign content
- Research industry trends and generate content ideas
- Support employer branding initiatives
04Creative Design & Branding
- Design posters, banners, infographics, and social media creatives
- Create marketing materials using Canva and AI tools
- Develop branding assets for events, webinars, campaigns, and announcements
- Ensure brand consistency across all marketing materials
- Produce engaging visual content for digital channels
06Community Engagement & Online Reputation Management
- Respond to comments, messages, and inquiries
- Engage with followers and prospective customers
- Maintain positive online relationships
- Escalate customer concerns to relevant teams
- Improve community participation and engagement
07Lead Generation & Campaign Management
- Support lead generation initiatives
- Execute social media campaigns
- Coordinate with influencers for promotional content.
- Assist in paid advertising campaigns
- Monitor campaign performance
- Improve conversion rates through digital initiatives
08Analytics & Performance Reporting
- Track social media KPIs
- Analyze engagement, reach, impressions, and conversions
- Prepare monthly marketing reports
- Present insights to management
- Recommend improvements based on data
09Event & Employer Branding Support
Coordinate marketing support for
- Webinars
- Workshops
- Placement Drives
- Company Events
- Employee Recognition Programs
- Fun Friday Activities
- Corporate Celebrations
- Ensure proper branding and promotional activities for all events
10Strategic Marketing Partnership
Act as a trusted marketing partner to management on
- Brand Building
- Employer Branding
- Digital Presence
- Lead Generation
- Customer Engagement
- Marketing Campaigns
- Growth Initiatives
- Support management in building a strong, recognizable, and value-driven brand
11Team Mentorship & Leadership
- Mentor and guide junior digital marketing and video editing executive team members
- Conduct daily status calls to review progress and priorities
- Organize monthly mentorship meetings to support employee growth
- Provide constructive feedback and performance guidance
- Support team members in achieving their individual and team goals
Who We're Looking For
Skills & Qualifications
Education & Experience
MBA (Marketing), MBA (Digital Marketing), BBA, B.Com, B.Sc, BE or equivalent · 4+ years in Digital Marketing, Social Media Management, Branding, Content Marketing, Campaign Management & Lead Generation
Marketing
Digital MarketingSocial Media MarketingContent MarketingBrandingLead GenerationCampaign ManagementCommunity Management
Design & Creative
CanvaAI Design ToolsPresentation Design
Platforms
LinkedIn MarketingInstagram MarketingYouTube MarketingWhatsApp Marketing
Analytics & Tools
Social Media AnalyticsPerformance ReportingCampaign AnalysisEngagement TrackingGoogle AnalyticsMeta Business SuiteLinkedIn Campaign ManagerGoogle SheetsMicrosoft ExcelZoho Marketing (Preferred)
What We Stand For
Our Core Values
Relationship FirstGratitude in ActionIntegrity AlwaysRespect Everyone EquallyContinuous LearningExcellence in EverythingGive More Than PromisedLearn & Improve
Ready to build brands, not just post content?
Join a people-first team driving digital marketing and growth for Digikas India and AJ Skill Development Academy.
Apply for this Role →